I was recently in a movie theater and would like to replay a moment in time foryou to put the title of this article into context for you.
Imagine yourself watching thetypical commercials that run before a film in the theatre. A car commercial selling you the lifeyou would live if you had the car that fit you perfectly. An ad for the tastypopcorn you should remember to come early to buy next time and then a Coca-Colaad.
As the black and white scene ofpanic unfolds for the hero of the ad while he searches for the answer to hiscraving a man starts vocally sighing in exasperation somewhere behind you.
Then, as everyone, yourselfincluded, begins to see the crux of the campaign, that this hero is clearlyaddicted to Coca-Cola, seeing it in every shadow and shape around him, thesighs turn into vocal signs of dismay:
“Are you kidding me?”
“This is terrible!”
“This guy might as well be seeingsyringes!”
I was that guy. I turned to my friends to utter mydismay over this twisted ad at the peak of the hero’s addictive fit. Sweat dripping from his brow, almostrunning into cars and pedestrians he finally finds a store with a shining,full-colour coke bottle in the cooler. He has his hit and sighs with relief.
Myfriends nod that it was an effective ad but do not see what I see. We are subconsciously accepting that weare addicted to our food just like drugs. We can identify this craving, with this situation.
Addiction has become a rallyingcry, a uniting factor that we can all identify with. Am I the only one that sees a problem with this?